That is, as consumers of food we would like to know -- as would approximately 1 billion Chinese -- that the food we're eating has come from a healthy, responsible, sustainable farm. We would like to see a QR code on any packaging that links through to the ingredients, and where they were sourced from, and so on. For non-packaged (e.g. fruit and vegetables) there could be some other kind of sign up to give that information.
That will mean that:
That will mean that:
- Australia will lead the world in trustworthy food supplies, which will be a very, very big deal in the future.
- Provide plenty of fodder for startups to provide the technology to make it happen.
- Make Australian food just a little less competitive in the world market, easing the pressure on the dollar which will be buoyed up in the near future heavily by Chinese food purchases.
- Encourage farmers to be more proactive in automation technology.
Thanks to Markus Pfister.
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